NORTH PLATTE, Neb. — Nearly a year after new owners took over Super Suds Car Wash on West Leota Street, the business is celebrating growth with upgrades and a renewed focus on community.
Jake Childers, who purchased the longtime North Platte car wash in November, said his goal has been to build on the foundation set by the previous owner while adding customer-focused improvements.
“We’ve added towels, window spray, compressed air, new brushes, and new chemicals in the tunnel,” Childers said. “It’s really about the details. People spend a lot on their vehicles, and we want to help them take care of them.”
One of the more popular changes has been complimentary towel and cleaner stations available alongside the vacuums. Membership options have also been updated, with higher-level packages including ceramic coating at no extra charge. Childers said the aim was to keep pricing accessible while adding value.
The car wash has also invested in infrastructure, including a wider, longer entryway to make the turn into the tunnel easier for larger vehicles. “Anything I can do to lower stress levels," said Childers, "let’s do that."
Beyond the upgrades, Childers emphasized the importance of being a local business.
“We’re here every day. That makes a difference to us and to the community,” he said. “We’ve been able to support schools, local events, and be involved in the growth of downtown. That’s what we’re about — being local and giving back.”
On Thursday, Super Suds hosted a chamber ribbon cutting and community celebration. NebraskaLand Bank grilled Fairbury hot dogs, while visitors spun a prize wheel for free car washes, gift cards, and other giveaways.
Jake said the turnout was a reminder of why he and his team took on the venture. “We're local, so it's always good to see when a local business is handed over to a local person and just keep everything around here," he said. "And keep that same feel of why we're here and why we support each other."