Audrey Eckert of Nebraska was crowned Miss USA 2025 during the 74th annual pageant held October 24 at the Grand Sierra Resort in Reno, Nevada. The 23-year-old University of Nebraska–Lincoln graduate made history as she brought the national crown home to the Cornhusker State.
Eckert’s road to the Miss USA title began earlier this year when she was crowned Miss Nebraska USA 2025, earning her spot on the national stage. She’s no stranger to pageantry—Eckert previously held the title of Miss Nebraska Teen USA 2020 and went on to place as third runner-up at Miss Teen USA 2020. Her steady rise through the ranks highlights her dedication and experience in the world of competition and community representation.
A graduate of UNL with a degree in business administration and a focus on marketing, Eckert also served as captain of the Husker cheer squad. She now works as a social media and marketing coordinator for a Thai handbag brand, combining her business background with her passion for fashion and global connection. Those experiences, she says, helped shape her confidence, leadership, and advocacy—qualities that stood out on the Miss USA stage.
During the final question round, Eckert was asked what she hopes future generations will say about today’s young people. Her answer centered on adaptability and digital responsibility. “Our generation is, without a doubt, adaptable,” she said. “We have learned to grow and change through so many things. I work in digital media every single day, and I teach 500 athletes on a weekly basis how to stay safe online. Being safe online, and learning to grow up in a digital world, requires you to be adaptable.” Her response drew praise from judges and audience members alike, underscoring her commitment to teaching young people how to use social media responsibly.
This year’s Miss USA competition also marked a new chapter for the organization. Under new leadership, the judging process was overhauled, with final results determined entirely by the judges and a stronger focus on intellect, advocacy, and current events. The shift comes as the pageant works to rebuild its image and highlight empowerment, confidence, and authenticity over glamour alone.
Following her win, Eckert will represent the United States at the Miss Universe 2025 competition in Thailand this November. Organizers say she’ll have a busy year ahead filled with travel, public appearances, and community outreach, serving as what they call “the new face of a modern Miss USA.”
For Nebraska, Eckert’s victory is a moment of pride and inspiration—proof that confidence, perseverance, and heart can shine just as brightly as any crown.
Sources: Business Insider, People, 10/11 Now, Pageant Update