KEARNEY, Neb. – The Nebraska Beef Passport is back and better than ever for its 5th year! Starting May 1, this fan-favorite program from the Nebraska Beef Council returns with new features, more stops, and even more delicious reasons to hit the road. The 2025 Beef Passport, available now at www.GoodLifeGreatSteaks.org, includes nearly 60 locations across the state – from small-town cafés and sizzling steakhouses to independent meat processors, and butcher shops.
“We’re excited to celebrate the fifth year of the Beef Passport,” said Adam Wegner, director of marketing for the Nebraska Beef Council. “Every year, the program grows – both in popularity and in the diversity of participating locations. Since the initial launch of the program in 2021, there have been over 10,000 beef meals enjoyed by passport users from over 600 communities across the state.”
Participants can access the Nebraska Beef Passport for free on their mobile device or print a paper version directly from the website. New in 2025, collecting check-ins is now as easy as scanning a QR code when visiting a participating location creating a simpler, streamlined user experience.
With each check-in, passport users earn points that can be redeemed for prizes through the Nebraska Beef Council. Every visit also enters participants into the grand prize drawing for one of two fresh beef bundles provided by the Nebraska Beef Council and the Nebraska Association of Meat Processors (NAMP).
“Launching our fifth year of the Nebraska Beef Passport is really special,” said Wegner. “It has become more than just a fun summer activity – it’s something people look forward to each year. Folks tell us they love discovering new places they wouldn’t have otherwise visited, and it’s a great reminder of just how strong and vibrant Nebraska’s beef industry really is.”
The 2025 Nebraska Beef Passport runs from May 1 through September 30.
Western Nebraska Restaurants participating include:
Highway 2 Depot – Mullen
Taste of Texas – McCook
Three 21 Tavern – Lexington
Front Street Steakhouse – Ogallala
Julie’s Hay Town Grill – Hay Springs
Papa Moon – Scottsbluff
Capones – North Platte
Meat Shops:
Main Street Meats – Ogallala
Marky’s Meat Market – Gering